Alt text acts as an "invisible" description of your image that can only be seen when viewing the source code of your website. Adding alt text to your images is not only helpful to increase accessibility (as this will help with the readability of your website on screen-readers) but it is also hopeful to improve your website's SEO. This is because alt text will inform the search engine what your image is about so it can appear in related searches.
How To Add Alt Text to Images on Your Website
Once you have added your image in an Image Element to your page and have selected your image, you are ready to create your alt text!
Simply double click on the image to open the image editor, from here you can visit the Alt Text tab. We recommend creating alt text that is both specific and brief.
Note: For more information on how to add an Image Element, please see our Image Element wiki article.